In partnership with
You Can’t Control the Algorithm
If your reach dropped recently, you’re not doing anything wrong. One day content lands, the next it doesn’t. The algorithm shifts and suddenly everything feels unstable.
What helped me was accepting one simple truth. We don’t control the algorithm.
What we do control is the work. Studying what resonates. Making content clearer and more intentional. Posting less when needed while staying consistent in quieter ways.
A quick note before continuing. Viewing the sponsors helps support this newsletter and keeps it going. I appreciate you.
Introducing the first AI-native CRM
Connect your email, and you’ll instantly get a CRM with enriched customer insights and a platform that grows with your business.
With AI at the core, Attio lets you:
Prospect and route leads with research agents
Get real-time insights during customer calls
Build powerful automations for your complex workflows
Join industry leaders like Granola, Taskrabbit, Flatfile and more.
This is also a good season to zoom out when fluctuations happen. Learn a new AI tool. Practice your prompting skills. Diversify your content onto other platforms like TikTok or YouTube. Build a newsletter… PS. I’d be more than happy to help get you set up. I’ve been quietly building on multiple platforms for a while now, and it matters more than people think long term.
Algorithms fluctuate, but over time they tend to work themselves out. The creators who last are the ones who learn how to ride the waves while still building underneath it all.
Quiet building compounds. Real audiences are built through trust, not volume.
This week, try one small shift. Make one post clearer. Study one creator you respect. Keep showing up for the craft, even when it feels slow.
That’s how long-term growth happens. More soon…
KSJ/Beth
Equipment policies break when you hire globally
Deel’s latest policy template on IT Equipment Policies can help HR teams stay organized when handling requests across time zones (and even languages). This free template gives you:
Clear provisioning rules across all countries
Security protocols that prevent compliance gaps
Return processes that actually work remotely
This free equipment provisioning policy will enable you to adjust to any state or country you hire from instead of producing a new policy every time. That means less complexity and more time for greater priorities.
Header Prompt: Intense close-up 16:9 action shot, determined female surfer leaning into a steep barreling wave at golden hour, face ocused and empowered, water curling over her, massive close-up view of the wave wall exploding with vivid neon-blue digital circuitry, glowing green data flows, pink holographic code fragments, electric particle trails streaming past her, reflective wet skin catching both sunset fire and neon glow, dynamic motion, water droplets frozen mid-air with cyber-light refraction, high-energy empowering creator vibe, ultra-detailed, dramatic lighting, no text, cinematic sports-photography style fused with futuristic digital overlay --ar 16:9 --stylize 600 --v 6
3 Tricks Billionaires Use to Help Protect Wealth Through Shaky Markets
“If I hear bad news about the stock market one more time, I’m gonna be sick.”
We get it. Investors are rattled, costs keep rising, and the world keeps getting weirder.
So, who’s better at handling their money than the uber-rich?
Have 3 long-term investing tips UBS (Swiss bank) shared for shaky times:
Hold extra cash for expenses and buying cheap if markets fall.
Diversify outside stocks (Gold, real estate, etc.).
Hold a slice of wealth in alternatives that tend not to move with equities.
The catch? Most alternatives aren’t open to everyday investors
That’s why Masterworks exists: 70,000+ members invest in shares of something that’s appreciated more overall than the S&P 500 over 30 years without moving in lockstep with it.*
Contemporary and post war art by legends like Banksy, Basquiat, and more.
Sounds crazy, but it’s real. One way to help reclaim control this week:
*Past performance is not indicative of future returns. Investing involves risk. Reg A disclosures: masterworks.com/cd