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I’ve always liked seeing other people win.

Not because it is easy but because it says something.

There is always something to learn from other people. If you are not learning from others you are not growing.

Every person doing something interesting is a lesson if you are willing to pay attention.

Now don’t get me wrong. Their path may not always be your path.

👇 But first a quick word from our sponsors

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

👇 Back to the topic

What works for them may not work for you. The timing may be different. The strategy may be different. The destination might even be different.

But the mindset, the effort, the persistence, the way they move through challenges. There is always something in there worth learning.

If someone else’s success makes you feel inspired you are on the right track.

If it makes you feel envious it might mean you have not found your path yet.

And that is okay.

Sometimes envy is just a signal. It is telling you to work harder. To love what you are building a little more. To get clearer about what you actually want.

Because success is not a limited resource.

Someone else winning does not take anything away from you.

In fact the best communities are the ones where people celebrate each other’s progress.

Work harder.
Love harder.
Win together.

More Soon,

KSJ/Beth

PS. As always, the image prompt is below for anyone who wants to recreate it. And visiting our sponsors helps keep this newsletter going. 🙏

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Prompt: A highly artistic conceptual illustration of multiple winding staircases rising through a surreal sky. Each staircase is different in shape, color, and texture, representing unique life paths. On the staircases, small human figures climb at their own pace. Some pause to help others up, some point the way forward, and some celebrate small milestones along the steps.All the staircases gradually spiral toward the same glowing sun on the horizon. Streams of soft golden light flow between the staircases, connecting them like threads, symbolizing shared inspiration and learning from others. The scene feels dreamlike and poetic with floating clouds, painterly textures, and soft atmospheric perspective. Style: surreal editorial illustration, oil painting textures mixed with modern digital art, warm golden light, soft clouds, expressive brush strokes, magazine cover aesthetic, inspiring and contemplative.

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